Increasing Non-Aviation Revenue Survey
Increasing Revenue Via Process Optimisation
As aviation revenues reduce in the face of airlines increasing load factors rather than capacity, there is a need to increase non-aviation revenue airside. Passengers are spending too long waiting in queues, resulting in reduced dwell time in retail areas and a severely impacted willingness to spend.
It is widely acknowledged that an increased airside dwell time will lead to increased retail spend. Similarly, a passenger that passes through security and remains relaxed will also be more inclined to make purchases in airside retail outlets.
The lack of intelligence on dwell time and increased demand on airport processes makes it challenging to create an environment conducive to passenger expenditure.
In an ideal situation, passenger processing and progression through security should continue to run efficiently and effectively regardless of peak demand, delivering passengers airside who remain relaxed, and thus more inclined to spend, with additional time in retail concessions.
This ideal can only be achieved if an airport has an accurate measurement of passenger movements and dwell times at all stages of their journey. Key pinch points at security can only be eliminated as a result of proper planning and effective operation, particularly at peak times. Communication of wait times to passengers is often neglected, a simple process that will ensure they are well informed and remain relaxed.
About the survey
Amor Group is conducting a short survey focused on non-aviation revenue within airports, and the challenges facing operators trying to increase this income stream.
The Increasing Non-Aviation Revenue (INAR) survey, will examine the current impetus for airports on increasing spend airside, rationalising the link between improved PAX measurement and processing and stronger retail performance.
